Genemation Ltd,
a leading facial computer vision technology company,
and SnG technologies Ltd, a specialist in Mobile Consumer
Engagement, today announced they are partnering to
offer consumer Brands, image rights owners and advertising
agencies a unique New Media marketing platform to
attract and retain consumers, enabling them to enage
with Brands in innovative, unique and compelling ways.
Users of mobile/cell phones (or other image capture
device such as EyeToy™ and webcams), social networking
sites, and virtual online worlds, e.g. Second Life™
are increasingly demanding control of (i) media they
interact with, (ii) user generated content, and (iii)
personalisation and communication.
To address this New Media phenomenon Genemation and
SnG have combined their leading edge technologies
to empower Brands and their marketing agencies.
Genemation Ltd has developed GenMobile™ a server
side application that enables the automatic finding
of a face in an image uploaded from any image capture
device, e.g. mobile/cell phone. Once detected the
face can be automatically modified in a variety of
fun ways pre determined by the user, or placed in
another image, then forwarded automatically to a pre
designated location, e.g. mobile/cell phone, website
(e.g. Myspace™), email address or other online
network.
SnG technologies Ltd has developed Inflite™
an ‘On-Device Portal’ (ODP) Mobile Consumer
Engagement platform. Inflite™ is an end to end
solution which provides the mobile consumer with a
visually compelling, very easy to use Portal to products
and services of real value to them. The Brand and
its marketing message is central to the mobile service.
Inflite™ is installed on the the mobile consumers
handset and provides anytime, anywhere access to the
brand and its products and services.
GenMobile™ together with Inflite™ offers
the mobile consumer a fun and very easy to use service
where they can capture images of themselves, friends
and family from their mobile phone and apply fun transformations.
The can then send the results for free to other Inflite™
users. This great high value service is provided to
the consumer in a mobile application where the Brand
and its message are highly visible.
For more information on how GenMobile™ and Inflite™
can add value to Brands and marketing agencie’s
New Media activity please contact:
John Bickley on +44 (0) 151 705 3530 or e-mail john@genemation.com
or
Iain Rosie on +44 (0) 192 560 7341 or e-mail iain.rosie@sng-tech.com
